October 31, 2014 – Silverstone, Great Britain – Porsche recognizes that the most important component of any vehicle is the driver, and the company has been making a concerted effort to link driver fitness to safety and driving enjoyment for over a decade. This belief was unmistakably cemented with the opening of the Porsche Driving Experience Centre – Silverstone (UK) in 2008. Located within the Driving Experience Centre is Porsche Human Performance, a sports science lab dedicated to improving wellbeing, fitness and physical performance. Services are delivered by experts with a rare combination of academic qualifications in exercise science and coaching, who also possess experience working at the highest levels of motorsport and competitive backgrounds as elite athletes. Predominantly featured and heavily relied upon by this exceptional staff is state-of-the-art testing equipment from InBody.
Andy Blow, head of the Human Performance Centre, stated: “The InBody machine is a key piece of equipment for us during each and every assessment. It weighs you very, very accurately and then calculates precisely your body composition in terms of fat, bone, muscle, and water. We can take those determinations, compare them to established healthy values, and track your development over time. For the drivers and athletes we work with, its brilliance lies in evaluating the effectiveness of prescribed training programs. It is also absolutely fantastic for anyone interested in their own health and wellbeing, as we can educate all about truly personal healthy values that transcend scale weight.”
Plans are well underway by Porsche Cars of North America to debut two Porsche Experience Centers within the United States in the near future; one is slated for Atlanta, GA and the other Los Angeles, CA. These Experience Centers will host Porsche customers, enthusiasts, network staff and corporate partners throughout the year, and are being designed to set the most exceptional of guest service standards. Both locations will showcase expansive Human Performance Centers, as well as InBody diagnostic equipment.
Inner Image is first-to-market within the New York/New Jersey/Connecticut area delivering medical grade InBody 770 body composition analysis technology to the general public. To have this informative experience made available to your organization, school, team, hospital, company, or club, please contact Inner Image at 973-979-0789 or visit us on the web at www.inner-image.com.